The Generation Z has grown up in a world of smart devices that gives them ubiquitous connectivity and access to information across the globe at a quick voice command. These digital natives display unique, transformative consumption habits that have started to influence brands around the world.
Gen Z has an appetite for purpose and convenience and prefers opting for products or services at their own time and space. On the same lines, workspaces are evolving to become like any other on-demand platform such as Netflix or Amazon Prime, where the people are deciding how, where, and when they want to consume a product. The product is now being defined by their consumption.
According to research done by Business Insider Intelligence, Generation Z is more proactive, money-conscious, and pragmatic while demanding a fun and social environment that creates a huge rift in the way millennials prefer to apply their skills and work. This has necessitated the need for coworking space providers to introduce changes, suiting the needs and requirements of the newer generation.
While the 3 ‘COs’ of coworking—collaboration, community, and convenience—appeals to millennials, the Generation Z values another CO—consciousness. As a socially and environmentally conscious community, Generation Z is keenly in tune with the unfolding crisis of climate change. They value spaces that are sustainable and appreciate initiatives such as waste separation bins and energy-efficient spaces.
The importance of wellbeing, flexibility, and choices
This generation is inclined to have a fun social space but not without the reinforcement of a positive culture, mental well-being, and flexibility for those who are working in these new spaces. There is a pertinent need to create a well-designed office space that supports communal growth and work ethics, which goes beyond a single category of population and is suitable for all the generations looking to make coworking their workspace of choice.
This story appeared in the 16 March , 2020 issue of YourStory and is authored by Sumit Lakhani, CMO, Awfis. This article was originally published at : https://yourstory.com/2020/03/generation-z-reshaping-coworking-culture