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5 Everyday Lessons From Entrepreneurs

5 Everyday Lessons From Entrepreneurs

Have you wanted to know what makes some entrepreneurs so successful? It’s their journey of learning that helps them prosper. There are so many lessons that can be learnt from entrepreneurs around the world. You don’t have to be an entrepreneur to benefit from these lessons, you could be a student or a professional and these will still make complete sense to you! Whether you want to how to make effective decisions or how to build a new habit, this article has it all.

We bring to you the top 5 everyday lessons from entrepreneurs that might help you:

Find quick fixes:
Quick and effective decision making is an entrepreneurial power play. Entrepreneurs know the art of making quick decisions and this helps them stay ahead of the curve. Successful entrepreneurs rely on their gut feeling to make quick yet well-thought decisions. The art to find quick fixes in everyday challenges will help you solve problems confidently and give you an edge over others. But, it is always advisable to think things through carefully.

Integrate a new habit into your routine:
The journey of learning is never-ending. There is something that we can learn every day. It is believed that it takes 21 days to form a new habit. If you want to build a new habit, make sure to integrate that habit into your daily routine. Start slow and effortlessly you will crystallize your new habit. Similarly, breaking a habit can be extremely difficult. Slowly eliminating it from your daily routine will make it easier for you to kick away your old habit.

Appreciate others and yourself when due:

It is said that the greatest emotional need of a person is the need to feel appreciated. Entrepreneurs consciously appreciate their members to keep them motivated. It is not just about appreciating others, but also yourself. Appreciation is a magic tool that can empower someone to perform to their fullest potential. If you think you have performed well, go ahead and appreciate yourself. You could be surprised to see its effect. It could leave you motivated and happy.

5 Everyday Lessons From Entrepreneurs
 

With no risks come no rewards:
Daniel Kahneman has correctly stated in one of his books that we tend to overestimate the probability of tasks going wrong and focus more on what might go wrong or the loss that is associated with the risk. What we must look at is the odds of it working well and be equipped to take a well-calculated risk.
Successful entrepreneurs take a risk when no one else can. Risks should not intimidate you; in fact, your risk taking ability can hold you in good stead. You cannot achieve your goals by simply playing safe. Taking calculated risks can open up a world full of opportunities and can help you succeed exponentially.

Hard work trumps luck: 
It is rightly said that if you want something in life, you must work hard for it. Hard work and determination are the key enablers of success. Entrepreneurs strive for success by working hard towards the set goal and not rely solely on their luck. Remember that failure has more benefits than you think, therefore don’t fear failure. Keep putting in your hard work and your efforts could pay off.

5 Everyday Lessons From Entrepreneurs

Podcasters- The Upcoming Entrepreneurs

Podcasters- The Upcoming Entrepreneurs

The podcast culture is flourishing and there is an emerging need for podcast entrepreneurs. If figures are to be provided, one research reveals that over 67 million Americans listen to podcasts every month. Some of the many benefits of listening to a podcast include gaining knowledge on-the-go and familiarizing yourself with interesting content, while multi-tasking. A surge in the demand of podcasts across the globe is giving rise to many budding podcast artists who are taking up more niche subjects as their forte. Believed to be the future of storytelling, podcasts are here to stay, which is why businesses are now turning to podcasts to reach out to existing and potential clients. It is one of the most powerful marketing tools in the market.
People who have an interesting story to tell and powerful storytelling ability are now are leaving behind their 9 to 5 jobs to become a podcaster entrepreneur.

Podcasters- The Upcoming Entrepreneurs
 

According to a survey, it is believed that 112 million Americans have listened to at least one podcast, which is a growth of 11% in a year. This shows that its popularity is growing exponentially. With its increasing demand, it is safe to say that future of podcasting is bright. One of the major reasons why people are turning to podcasts is the convenience that it offers. Listeners can enjoy a podcast while doing other tasks or even while traveling.

It is important for podcast entrepreneurs to fully understand the need of the target audience. They need to create content which is not only interesting, but also fills in the gap in the market. In fact, if the content is powerful and appealing, podcasters can get funding. Last year, Wondery, a new podcast network, launched with a funding of over $1 million.

How much money does one podcast make?

The statistics show that a successful podcast earns around $50,000 per episode.

How much does it cost to make a podcast?

The production cost of a podcast is low compared to a video. A high-quality microphone is all you need to make a podcast. If the sources were to be believed, the average CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) for a successful podcast ranges between $20 and $45. The cost compared to the returns show that there is a lucrative potential for entrepreneurs in this sector.

Business collaborations

Businesses are collaborating with entrepreneurs who can create profitable podcasts to generate traffic, create awareness, and build better relations with the audience. A research revealed that amongst 3,00,000 podcast listeners, 63% of listeners had bought what the host had promoted.

Podcasts hold the promise of delivering informative content in the most captivating manner. However, the field has not yet reached its full potential. This shows that there lies a great opportunity for all the aspiring podcast entrepreneurs.

Chicken Tikka - 5 Dishes That Define India - Sugar, Spice and Everything Nice!

5 Dishes That Define India – Sugar, Spice and Everything Nice!

World Food Day is celebrated globally on 16th October every year. This inspired us to revisit the Indian culinary delights with renewed vigour. Going through their history of origin and other interesting trivia about them, we came across some enchanting food delicacies unique to our country or this part of the world.

Here’s a sneak peek into a few of these dishes:

  1. Chicken Tikka Masala 

Chicken Tikka Masala, India’s contribution to the global culinary delights needs no introduction. Taken to England by British colonizers, it has gradually become popular in other parts of the world. The perfect blend of unique spices that impart it a flavour like no other, it never fails to captivate the senses of food enthusiasts around the world. With every Indian food outlet outside the country being incomplete without serving this dish, Chicken Tikka Masala enjoys an iconic status globally. With this delicacy being one of the favourites of international celebrities like Angelina Jolie, this ‘Indian curry’ is synonymous with our indigenous culture.

 

Chicken Masala - 5 Dishes That Define India - Sugar, Spice and Everything Nice!Image Courtesy: Yahoo Lifestyle India

  1. Dal

The humble dal holds a special place in our hearts. A traditional fare cannot not start with dal, along with rice or roti. This simple and wholesome meal is a comfort food for many. Pulses boast of a wide variety – lentils, beans and peas, but the popularity of rajma or kidney beans with rice enjoys unparalleled popularity in a large part of India.

  1. Papadum 

Right from Delhi to Kerala, and Rajasthan to West Bengal, India cannot have enough of Papadums. The wide array of names like ‘Poppadum’, ‘Papad and ‘Appadam’ make its popularity in different parts of India evident. No traditional meal is complete without a crunchy papad to perfectly complement the dal and rice. This versatile foodis also eaten as a snack, Masala Papad, with finely diced pieces of tomato and onion, along with a dash of condiments, evenly spread on it. They are made with lentils, rice, chickpea, and potato, among others. What’s more, papads are also made from jackfruit and prawns in some parts of India.

      4. Khichari

It is a rice-and-legume preparation with different parts of India adding their own choice of ingredients for its distinctive taste. The secret behind cooking a quick meal that is both flavourful and healthy, there is no alternate for a piping hot plate of khichadi when it is pouring outside. Roast or fry a papad and your monsoon meal is sorted.

 

Dal Khichari - 5 Dishes That Define India - Sugar, Spice and Everything Nice!Food Courtesy:Food Food

  1. Chai Tea 

To take spices out of Indian food is like taking ‘Indianness’ out of it. Masala tea, prepared with Indian spices, is our every own contribution to the wide variety of the aromatic beverage. But Chai Tea often gets overlooked in the milieu. It is a unique concoction of black tea and Masala Chai mixed with honey, vanilla and milk, and then poured over crushed ice.  Make your cup of Chai Tea when you want to relax the next time and enjoy the bliss!

Have any other dish to add to this? Let us know right here.

 

5 Ways In Which Companies Are Innovating For That Perfect Work Environment

New and exciting times are here for the workforce of new-age organisations. With drab interiors and segregated workplaces making way for exciting office space ideas, innovation is clearly the driving force behind organisations that are led by enterprising entrepreneurs. Welcome to the times when organisations have realised the importance of ensuring a positive work environment over the traditional practise of emphasising purely on ‘work’.

Here are a few path-breaking innovations that these companies are embracing with great enthusiasm to offer their employees the desired work environment.

Hot-desking

Laptops and wireless internet are transforming the way we work at our office space. Gone are the days when we would have to stay restricted to our work desks. Back then, it was the age of desktops and the concept of laptops at the workplace was still new. Tech innovations are making mobility at workplaces a reality, encouraging companies to experiment with newer concepts of work desks.

Hot-desking is one such innovation that eliminates the idea of employees working at assigned personal desks. It gives them the freedom to move around and occupy any one of the available seats of their choice every day.

It rids employees of the monotony of working from the same desk every day. It also offers them the convenience of sitting with co-workers that they need to co-ordinate with for an impending task. What’s more, it makes it possible for the new-age companies to ensure the optimal utilisation of the available space.

Co-working space

Co-working has emerged as the trend that shows no signs of slowing down anytime soon and understandably so. With several organisations from across industries working under the same roof at shared office spaces, it breaks down barriers among co-workers. It widens their horizon, accelerates the learning process and presents an opportunity for networking.

5 Ways In Which Companies Are Innovating For That Perfect Work Environment
 

Overlapped work zones

Office spaces are now being designed in a way that opens many more opportunities for interaction among employees. Modern workspaces are consciously shying away from the rigidity of working in cubicles. They are breaking down walls to initiate uninterrupted collaboration among their employees. After all, the most innovative ideas don’t strike when you are constantly restricted to your desk the entire day.

Workspaces are coming up with fascinating, out-of-the-box ideas for multiple uses of spaces, apart from what they are usually used for. For instance, staircases and terraces also double up as a space for regular team huddles and stand-up meetings. Multi-tasking individuals now have multi-tasking workspaces to enhance their productivity.

One desk for all employees

A ‘super desk’ takes the concept of an ‘open office’ a step further. Companies are spearheading innovative workplace strategies to offer their employees a perfect work environment and initiate a consistent collaborative approach at work. A single work desk for all boosts unity among the employees, which becomes evident in their creativity and business outcomes.

Fascinating green interiors

Greenery has a positive impact on the minds of the workforce. It contributes to aestheticism, health and happiness of employees. It enhances their productivity and contributes to a positive work environment. Companies are taking it to the next level by replicating nature at their workplace. From simply placing plant pots at different corners, they are creating a prototype of a forest or a nature park right at their workspace. Imagine the thrill of working while sitting on a bench in a park, soaking in the peace and tranquillity of nature!

 

5 Ways In Which Companies Are Innovating For That Perfect Work EnvironmentImage Courtesy: Simon Wild

Practical ergonomics with a dash of creativity is evidently the way forward. This is just the beginning and many more are yet to come, as innovation knows no bounds.

Have you come across any other enthralling office space ideas that focus on work environment? Do share them with us.

October - Self Improvement Month

October – The Self-Improvement Month. Reinvent Yourself.

Self-improvement doesn’t always mean a physical makeover with a trendy haircut or washboard abs. It also implies soul searching and ensuring mental health. It needs no designated time as it is an ongoing journey. However, our hectic lifestyles often induce lethargy, forcing us to constantly postpone our self-improvement plans. Since October is the Self-improvement Month, here’s how you can make the most of it.

Be open to learning
There’s no end to acquiring knowledge. Learning broadens your horizon and helps in turning a new leaf. Learn something that catches your curious mind, something that you’ve always wanted but couldn’t eke out time for yet. Bake a cake if you never have, go for a photography course or explore hobbies as out-there as sword fighting!

Challenge your comfort zone
Break out of your comfort zone and discover a side of you that you never knew existed. Do exactly what you’re apprehensive of achieving – dance if you are self-conscious, read if you have a constantly wandering mind, paint if you are sloppy with colors. Master what you think you’re not so good at.

October – The Self-improvement Month. Reinvent Yourself.Image Courtesy: Believeacts2blog

Makeover for bad habits

Time for you to move over your bad habits like – getting angry often, keeping the television switched on unnecessarily, keeping the water running for hours, just to name a few. Identify your bad habits, analyse how you can tackle them and make a conscious effort to mould yourself into a better version of your awesome self.

Compete with yourself

Your only competition is you. Remember all your strengths and work on the rest. Identifying your weaknesses and pushing your limits to overcome them is the first step towards self-improvement.

Keep your mind sharp

An idle mind is a devil’s workshop. When there is a workout regimen for your body, why shouldn’t there be some for your mind too? Sudoku, Scrabble, and crossword your way to a sharp and agile mind. Forget excuses like lack of time and instead devote a few minutes while you’re traveling to work or during your lunch break. Brush away mental laziness, welcome mental health.

October – The Self-improvement Month. Reinvent Yourself.Image Courtesy: jameshotels

Choose the right people around you

Remember your parents being very particular about the friends that you made during your growing up years? You tend to pick up the habits and thoughts of the people whom you surround yourself with. No wonder, you are known by the company you keep. They have a considerable influence over you since you share a part of your life with them, exchanging thoughts and opinions.

Set milestones. Simplify.

Dream a little dream. Make plans. Visualise where you want to see yourself in a few years, personally and professionally. Set your milestones accordingly, abide by them and be true to yourself.

Self-improvement isn’t like instant coffee. It takes time and persistence. But when you take the first step in the journey, you’ve already made considerable progress in the right direction. Go, reinvent the new you!

7 Healthy Snacks To Munch On And Share With Colleagues On A Packed Day

Confucius once said, “Choose a job you love, and you will never have to work a day in your life.”

Well, sometimes we love our work so much and are often so busy with it that it results in skipped meals. Not only is that harmful for you, but it is also harmful for your productivity, which is why we give you seven alternatives that you can eat on the go. These snacks will keep you charged up throughout the day and you can easily share them with your colleagues as well!

  1. Nuts and seeds

7 Healthy Snacks To Munch On And Share With Colleagues On A Packed DayImage: joybauer

Almonds, walnuts, cashews, peanuts, pistachios, pecans, pine nuts, flaxseeds, pumpkin seeds, sesame seeds, sunflower seeds and others can all be mixed and turned into a snack that packs a punch. Full of several vitamins and minerals even a small serving can act as a big boost for your heart, brain and waistline. Though some would argue that not all of these are nuts and seeds, as some are drupes and legumes, the point is that they are great for your health.

Pro tip: Mix in some sea salt, your favourite dried herbs and a generous drizzle of olive oil or sesame oil and toast them for a few minutes. Their shelf life and crunch factor will keep you happy and sated.

  1. Yogurt

7 Healthy Snacks To Munch On And Share With Colleagues On A Packed DayImage: i.ytimg.com

Loaded with vitamins, yogurt is one of the biggest forms of nourishments that you can give to yourself, almost second to milk. This probiotic is great for your gut health and keeps you full for quite some time. The versatility to eat it as a savoury dish or a sweet treat adds to its appeal. Readily available in your favourite fruit combination or even in the form of buttermilk, yogurt will keep you on your toes and help you take on whatever a busy day throws your way.

Pro tip: Cut a bunch of fruits, whip some yogurt and drizzle some honey. Try some tart fruits for a flavor explosion.

  1. Kale chips

7 Healthy Snacks To Munch On And Share With Colleagues On A Packed DayImage: meghantelpner.com

Kale is an antioxidant superstar. Filled with beta-carotene, Vitamin C, kaempferol and quercetin, kale is the superfood that you will want for every meal. Kale helps with weight management and is good for your eyesight. So whenever you feel droopy, reach for a few kale chips.

Pro tip: Chop some kale leaves and drizzle over some olive oil and bake in the oven. The crispness can give potato chips a run for their money.

  1. Smoothie

7 Healthy Snacks To Munch On And Share With Colleagues On A Packed DayImage: images.shape.mdpcdn.com

Perfectly portable and the best way to consume your five fruit and veggie quota of the day. You can whip it up with your favourite ingredients and a protein supplement that you take, or not. Adjust the sweetness or substitute sugar for honey or dates or even jaggery, if you like.

Pro tip: Add a banana to your smoothie for creaminess and that spike of energy that will keep you going throughout a packed day.

  1. Granola bars

7 Healthy Snacks To Munch On And Share With Colleagues On A Packed DayImage: shk-images

A lack of fiber slows down your metabolism and results in you feeling tired and sluggish too often. Give your metabolism a kick start with granola bars that are made with whole grains such as wheat and oats, which will help you get your daily dose of fiber.

Pro tip: Make your own granola bars with muesli, coconut and a handful of almonds. Throw in a good measure of dark chocolate as an extra treat for yourself and your body.

  1. Bananas

Thankfully in India, bananas are widely available and so easy on the pocket too. A couple of bananas are all you need to keep your tummy full and your body energetic. A perfect snack between meetings, this fruit can be eaten anywhere, anytime.

Pro tip: To make bananas more palatable, add a sprinkling of dried mango powder and rock salt, with a fresh squeeze of lime.

  1. Popcorn

7 Healthy Snacks To Munch On And Share With Colleagues On A Packed DayImage: besthealthmag.ca

Filled with dietary fiber and antioxidants, popcorn can be your all-rounder snack, and you thought it was just for movie nights. Perfect for sharing and passing around even when in a meeting, this snack is an energy storehouse.

Pro tip: Add different seasonings every day for new flavour combinations. Skip the cheese and try chilly instead or even the good ol’ mixed herbs will give you new perspective.

Holograms –Defining Virtual Reality Innovation

Holograms – Defining Virtual Reality Innovation

Hologram is one innovation that is gradually taking businesses across industries by storm. From the entertainment industry to the corporate, industries are adopting the hologram technology that is reinventing their face of communication.

Holograms are pre-recorded moving images that appear to have been brought to life. Empowered by technology, moving images are engraved into a surface with lasers that are split by mirrors. These etched images are then reflected onto a transparent film to give the images the desired effect.

Let’s take a peek into the industries that are leveraging the power of holograms for business growth.

The Entertainment Industry

For the entertainment industry, holograms are not a completely new phenomenon. Renowned artists like Michael Jackson, Elvis Presley and Frank Sinatra have been virtually humanized powered by holographic animation. The exciting news is that you may soon see your favorite artists, irrespective of their era, perform right in front of you. Hologram USA and Pulse Evolution, both US-based organizations, have been working towards making computer-generated performances of artistes a reality.

Holodeck, the fictional plot device from the movie Star Trek: The Next Generation, exposed the movie viewers to the wonder of the universe being virtually created with lifelike perfection.

The Smartphone Industry

The holographic phone, HoloFlex sets the trend for the smartphone industry. It is enabled by an OLED display that may define the future of smartphones. Holograms will enable seeing projected images simply by tilting and bending your smartphone, making 3D glasses a passé. What’s more, it empowers the smartphone owner to interact with the 3D holographic projection of the caller. All you need to do is bend the display for the caller to pop out from the phone screen.

The Chinese smartphone, EstarTakee 1has also been integrated with this holographic technology though it works differently from the HoloFlex. It closely follows the eye movements of the phone’s user through the front camera to make the holographic effect visible to him. Adding four extra cameras to the device helps these smartphones to capture the users’ gestures. Amazon’s Fire Phone works on the same technology while Samsung Galaxy Note 3 is enabled with a similar feature.

The Medical Industry

Medical professionals had so far been working with flat 2D images from CT and MRI scan. Creating 3D projections from 2D images still remain a challenge for them.Holographic animation serves as the most effective solution for these professionals, aiding them in making diagnostic decisions and following treatment with better accuracy.Further, holographic animations will make it possible for them to zoom in and out of the 3D visualizations, offering a better view of body parts that are not clearly visible in the scans and to the naked eye.

The Publishing Industry

Imagine sci-fi books being converted into virtual reality. Holographic visualizations can present us with just that. HoloLens, a project funded by Microsoft, is an example. Not just books; newspapers and magazines too are expected to receive a 360° makeover owing to holographic animation. Images and advertisements in newspapers and magazines are soon set to appear as realistic extensions or right out of your television sets and smartphones.     

Holographic animation is in its infancy but shows the potential to become a game-changer affecting our daily lives through its integration into the existing technology.Industries that are open to embracing new technology wait with bated breath for this new technology and so do the tech-enthusiasts.

3 Data Trends You Just Cannot Ignore

3 Data Trends You Just Cannot Ignore

Data is fast emerging as the driving force behind all businesses today, impacting markets and trends in a big way. With nearly every person holding a digital device in their hand, the surge in data is truly phenomenal.

For every click, like, comment, purchase, etc, there is data waiting to be mined and processed to reveal customer behaviour. Naturally, data analytics is the next big thing that is set to explode.

Data analytics is critical for companies to maintain a competitive edge. However, it might not always be possible for every organisation to make massive investments in technology or hire experts who can help them extract the right information.

This has necessitated the need for simpler and more manageable analytical tools. Let’s look at the current trends and understand how businesses such as yours can benefit from them.

Self-Service Business Intelligence

Like the name suggests, self-service business intelligence (BI) is a data analytics tool that is quickly gaining favour. Ideal for customers who have no background in statistical analysis, this approach allows users to make decisions based on their queries and frees the IT team from the task of report-creation.

The user-interface for self-service BI is simple and intuitive and offers easy navigation. With a little initial hand-holding, businesses can make reports, analyse the data and take business decisions based on the output.

Some of the more commonly used tools include Tableau, Qlik Sense and Power BIand Domo. Business heads and managers can obtain current business information in a graphical format on demand. All these tools offer a free trial and some even allow users to download free versions. All the tools also give users the option of choosing a mobile version.

3 Data Trends You Just Cannot IgnoreImage Courtesy: Wallpaper Cave

Mobile-friendly Dashboards

A smartphone is the one tiny capsule that encompasses all the information and offers users one window through which they can access the world. It can be quite a challenge to design detailed management tools that can be accessed from a mobile device without losing any of the information.

However, the many management tools available today offer mobile-friendly dashboards that are both useful and timely. If your business needs to monitor frequently changing data, choosing one with a mobile dashboard makes business sense. Get business-critical, real-time data even when on the move.

3 Data Trends You Just Cannot IgnoreImage Courtesy: Udemy Blog

Cloud Storage and Analysis

The volume of data generated by organisations on a daily basis is tremendous. Though your organisation may have migrated to larger data centres, the volume of data continues to grow exponentially and you run out of storage yet again. The flexibility and elasticity that a cloud offer enhances productivity. What’s more, it proves to be a time-saver as it helps to keep business files organised, ensuring convenience.

3 Data Trends You Just Cannot IgnoreImage Courtesy: Deccan Chronicle

These data analytics trends make it amply clear that data analytics is the future for organisations in doing business seamlessly without the fear of losing data through unforeseen circumstances. Not just that, it ensures more accurate insights at a quicker turn-around time. No wonder, businesses are adopting and adapting to these data analytics trends to do away with avoidable business silos and ensure incremental growth.

How Does An Intrapreneur Help An Entrepreneur?

A common observation seen in many organisations – start-ups or established – is that soon enough complacency sets in. Things have been set in motion; business is thriving; goals have been achieved; that’s when many entrepreneurs decide to take it easy.

And that sounds the death knell for many a company. The foundation of a business, any business, is innovation and continual reinvention. Contentment is its biggest enemy. Encourage and cultivate the spirit of innovation within your organisation and it will have a direct impact on your growth.

Some of the best examples of innovation in the corporate world come from intrapreneurship. Gmail, the Facebook ‘Like’ button and even 3M’s Post-Its are all examples of employees who thought of a brilliant idea and saw it through with the encouragement and support of the company.

How Does An Intrapreneur Help An Entrepreneur?

The biggest advantage an intrapreneur has is that the usual risks associated with entrepreneurship do not interfere with the ideation and creation process because there are none to incur.

This does not mean that intrapreneurs are reckless with an organisation’s resources. On the contrary, they have an inherent respect for the value and importance of money. Their innovative ideas originate from a place that comprehends the economic drivers that facilitate an organisation’s growth and success. This belief allows them to work with the organisation and not fight it.

An intrapreneur’s mind is always in motion. Ideas grip him and germinate in his mind till it sees the light of day. This is what differentiates him from an employee. Does this mean that an intrapreneur is stubborn? Yes, and no. While he endlessly persists in making the idea work, he isn’t afraid to change course, take suggestions or gracefully deal with the fear of failure.

An intrapreneur lives by the famous quote by Henry Ford, the founder of Ford Motor Company – “Failure is simply the opportunity to begin with, this time more intelligently.

How Does An Intrapreneur Help An Entrepreneur?Image Courtesy: Geckoandfly

When your employees know that there is no penalty for failure and it is permitted to take risks, the growth rate will escalate and you will get a competitive edge. Businesses need to be agile, more so in these times when one reads about ground-breaking innovations hitting the market daily.

Businesses that encourage a spirit of intrapreneurship and invest in their peoples’ minds are smart businesses. Empowering employees with the freedom to explore innovative ideas foster business agility, which in turn contribute to further business growth.