All posts by Awfis Editorial

How to Harness the Power of Lateral Thinking to Enhance Creativity?

Inspiring Stories

As working professionals, productivity and creativity come at the apex of keeping a business going. The world out there is competitive, the industry stops for no one, and innovation becomes the key. Therefore, it becomes vital to continually engage with unique techniques to produce out-of-the-box ideas. Lateral thinking can help you work those grey cells and keep the creativity flowing.

What is lateral thinking?
The term was first coined by the famous psychologist Edward de Bono. He summarized the need for lateral thinking by saying, “You cannot dig a hole in a different place by digging the same hole deeper.”
Once you are presented with a problem, how do you get to thinking about its solution? Lateral thinking can help you break the barrier of age-old solution-driven techniques that have become redundant in the modern age. While practising lateral thinking, the answer is searched in indirect and creative light. When your perception about the problem is tweaked, the solution-driven mind is forced to think of alternatives and come up with solutions that are unique to one’s experiences.
Steps to harness the power of lateral thinking
A few things that can help you execute lateral thinking perfectly are –
1. Stay curious. The only way one can look at the question/problem from a new perspective is when they are questioning everything enough. Ask yourself questions about the whole concept before working your mind towards solutions.
2. Since lateral thinking has only one rule, i.e. think outside the box, there are no restrictions on the order in which the thought must proceed. You could also ideate solutions first and then think backwards. It will help you garner creativity.
3. Switch personas. Sometimes thinking differently could be difficult. An effective technique would be to think of yourself as a different person and run your thoughts as if you were someone else.

Why should you practice lateral thinking?
There are many pros to this technique. Some of them include-
1. It pushes you towards alternatives. When you look at the problem in an unusual light, it naturally will invoke newer solutions, something that will be more creative and unique.
2. It boosts productivity. Eliminating redundancy and monotony, lateral thinking will drive impressive ideas, keeping you motivated enough to not give up and keep working.
3. It makes your solution/product a potential game-changer. Most start-ups or early-stage companies rely on products and solutions that can help them impress stakeholders, including investors and consumers. A novel and out-of-the-box idea is sure to grab eyeballs and get the ball rolling for you.
4. It can be used during interviews to test the creative potential of the candidates. A talent that can drive your business towards incredible heights must be screened well!

How is Generation Equality Shaping Modern Work Culture?

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This year, for Women’s Day, UN Women had an interesting and stimulating theme called #IAmGenerationEquality. The celebration of the fact that the global community is becoming more and more equal becomes a big silver lining hope for the future. The impact of this generational shift can also be seen in patterns of employment, the evolving work culture and future development prospects.

Equal pay, equal contributions

The hiring process and pay scales are no longer based on one’s gender, skin shade, age or looks. Your work speaks for who you are, and that is all that should matter. Reports show that with time, the world has managed to take positive steps forward in eliminating bias based on stereotypes and pre-set norms. This has successfully contributed to an environment that lets everyone perform to their best abilities.

Increased perspectives, increased sensitivity

Earlier, ideas and actions were being governed and directed by members of a particular community. However, the shift towards a more group-dominated approach has benefitted businesses and individual growth immensely. Egalitarian work culture and team composition permit ideas and thoughts to bloom, exposing everyone to a wide variety of information. This not just ends up in profiting your business but helps the teammates look at things from different perspectives. A unidirectional view is no longer at force. It is all about teamwork!

Coworking culture: The future of ‘Generation Equality’

A coworking space becomes particularly helpful for women who are planning to start a business while keeping the costs low. The atmosphere set here, the entire coworking lifestyle harbours creativity and productivity, both centric to run a successful business.

How can you make your workplace more equal and sensitive?

Here is a checklist of a few steps one must actively practice and encourage:

1. Be cautious of the language that you use. Sometimes bias slips in during casual conversations.

2. Educate your support staff and help them get over stereotypes and biases.

3. Have an equality policy and assure your employees that unfair treatment will have consequences.

4. Celebrate people and their uniqueness to help them feel involved and valued.

5. Organize team-building activities to make your team bond and respect each other.

6. Say no to casual sexism. Equal respect for every team member is a must.

7. Be empathetic. People from different communities could be facing different challenges, make sure that you are listening to them and working towards finding solutions.

8. Give everyone a fair chance to speak. Nudge someone who you think is under-confident about speaking in a meeting.

9. Pay special attention while hiring. Make sure your workforce represents diversity.

The Awfis Guide to Remote Working

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Over the last few decades, remote working (includes working from home) has slowly gained acceptance as a productive way of working, with both the employer and employee benefiting from it.

Our guide to remote working shares the latest and truly relatable insights into minimising the challenges that come with this dynamic way of working. There are merits to remote working like less work stress or exhaustion, and drawbacks including social isolation and work-life balance, among others.

Amid these pros and cons, we’ve offered useful advice to take on the remote working approach with necessary project management tools to adapt to digital transformation in this time. We hope you find our guide useful in making life easier and work more manageable.

You can download it here:  Guide to Remote Working

How Co-working Spaces Promote Perfect Harmony in Work-life Balance?

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The co-working concept is advancing on a rising trajectory, not just because of the significant economic benefits but for the perfect work-life balance, these emerging ecosystems bring.  As per The Economic Times, by 2020, 13+ million people in India will be working from co-sharing spaces, making India the second-largest market globally for flexible workspaces. Such strong growth progression is enabled by the changing demands of the workforce that aspires for workplaces which stimulate passion, fuel productivity and breed on creativity, and simultaneously promote individualist growth and an optimal work-life balance. This is the core ethos of Awfis; we believe in creating aesthetically designed spaces that enable a healthy, harmonious work and life relationship.

Here is how co-working spaces contribute towards work-life balance goal:

Promote Flexibility: Today, employees prefer flexible working hours and a schedule contrived to suit their preferences. In a co-sharing environment, flexibility is the foundation. These spaces are enabling employees to manage work per choice and maintain equilibrium. They can manage some late hours on a free day and ensure an easy schedule on a demanding day, etc.

Build a Community: The most real advantage of a co-working office is community working. These centres are designed such that they offer balanced privacy while allowing for harmonious social unwinding outside the working environment and conversations, which do not invariably veer towards work. Moreover, a shared space offers elevated work experience by promoting co-existence, collaboration and growth of one another.

Encourage Learning: A flexible working space discourages unhealthy competition and promotes learning. They embrace cooperation, providing an opportunistic window for employees to interact, brainstorm and grow beyond defined horizons. These spaces breed creativity, subdue stringent hierarchies and endorse cross-functional working. This healthy learning environment lays the foundations for better productivity and happier lives instead of detrimental competition.

Improve Motivation: A sharing ecosystem allows all hierarchies, including young talent, veterans, leaders, etc. to interact under one roof. More so, it enables healthy competition and innovation outside the organisation, which reflects on the overall motivation of employees, easing the brunt of hierarchy, monotony and isolation. As per a survey, 84% of respondents said they feel more encouraged and motivated since working in a co-sharing environment. Also, 83% of people reported that their sense of isolation was decreasing.

Enhance Positivity, Free Communication: Unlike the generality of offices that house single organisations and function as silos, co-working offices, on the contrary, are like a collaborative commune of large, small and individual players. Such conditions enhance positivity, promote symbiotic relationships, augment recognition, amplify communication, and allow new perspectives to penetrate. This positivity and social uplift impacts employee motivation and endorses favourable lives.

Decompress: The co-working system pushes boundaries, allowing people to see the world that exists beyond their defined spheres. Vibrancy and diversity create free thinkers, helping people ease in and decompress from the work pressure. Moreover, such offices frequently host engaging activities that provide some downtime for employees to rejuvenate.

Conclusion

“You will never feel truly satisfied with work until you are satisfied by life.” This is the mantra guiding the co-working notion. Awfis believes in creating exemplary designed, futuristic workspaces that promote balanced interactions, diversity and flourishing communities – to provide the desired work-life balance.

7 simple hacks to make ‘Work from Home’ more productive

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We’re all in a unique situation with unprecedented number of people working from home instead of going to their office, coworking space, or even the nearby café. WFH (Work from Home) comes with its fair share of benefits and distractions. So, while you’re saving on commute time, you’re also struggling with following a routine. Fret not, because we’ve listed 7 simple hacks you can start doing right now to make WFH work for you.

1. Create a workspace: Maybe you have a study table or a makeshift arrangement on the bed. Either way, make the space your ‘workspace’ and as distraction-free as possible. Keep your desk essentials handy – pen, paper, water bottle. If possible, place a frame or mug of a motivational and inspiring quote in this workspace too.

2. Dress up: Home is already a comfort zone but there is something to be said for being a tad too comfortable. You need to give yourself mental cues that you’re in work mode so dress the part. And once you’re done for the day, you can, and must change into your wind-down PJs. Btw, dressing up doesn’t only mean wearing a shirt with shorts. It goes all the way. Yes, including shoes.

3. Make a to-do list: It’s easy to procrastinate especially when there are so many cat videos out there you could be watching without the boss walking in on you. However, a to-do list will help you structure your day and give you a sense of accomplishment at the end of it. And still leave you some time to watch those videos!

4. Check in daily: The reason coworking spaces are so much in demand is because they encourage collaboration and networking. There’s no reason why you can’t collaborate with your teams virtually. With multiple collaborative apps, and video conferencing facilities at your disposal, there could be a daily team huddle to brainstorm, follow-up and connect. Daily interactions also help in team bonding which we all know is crucial for delivering results.

5. Follow ‘SEE’ to a T: SEE is an acronym for Sleep, Eat, Exercise – the three things you need to ensure you’re getting enough of. Ideally, sleep and wake up at the same time every day and try to get 7-8 hours of quality rest. Schedule time to eat healthy nutritious food and make time to exercise even if it’s playing your favorite songs and dancing in the living room.

6. Take a break: The longer you work from home, the more important it is to take time out to connect with friends and family so that you’re not isolated. Even during work hours, take a break and call up an old friend, play with your dog or have an unofficial chat with a colleague. Think of it like the chai breaks in your office space. After all, all work and no chai makes Jack a dull guy.

7. Get a hobby: Make optimum use of the time you’re saving on commuting. This is the best time to learn new things, pick up hobbies you didn’t have time for or upskill for your current job profile by joining an online course. It’s rare to find extra time, so make the most of this unexpected opportunity.

From kids unexpectedly appearing when you’re on a video call to pets vying for attention; working from home has many interesting moments. Attuning the mind, being open to new methods and using some quality hacks are all it takes to bring together the best of both worlds.

10 desk essentials that make our workday better

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As Monday knocks your door, you know it’s going to be another work-filled week, teeming with deadlines and KRAs. Although you might be a superhero in getting your tasks complete, all the while managing the day’s requirement efficiently, there’s always a scope to expand that competence. Yes, by streamlining work, you might think. Yet, that doesn’t come as easy as you think it might- you certainly need extra help! Have you paid attention to your desk? It can be a deal-maker for a lot of your daily work activities, with the right kind of accessories. In fact, it is these little “personal army of assistance” that can aid you in streamlining your work, greatly. Confused on what exactly do you need for your desk? Here is a checklist of things that would help you greatly:

  1. Desk Organizer 

It’s essential to have a nifty desk organizer, because more often than not, your desk would be a labyrinth that needs to have some sort of semblance. Organizers come with neat compartments to arrange your stuff into order.

  1. Monitor Stand 

A monitor stand, complete with various nooks and crannies, solve your elevation problem. Now, you can see your preferred level, as well as gain extra storage space, for all the little things that are still in disarray.

  1. Dispensable/Silicone Cutlery

Eating is a very important part of your work, especially when it is a sharedesk, but cutlery issues may bog your productivity. Not anymore, with a set of dispensable or silicone cutlery to save your time and effort to go and run for them.

  1. Beautiful Calendar 

While it is the generation of modern amenities, your desk will always require a beautiful calendar. This handy accessory doesn’t just beautify your table, it also acts as a reminder and helps you keep track of your important events/activities/tasks.

  1. Cable Organizer

Most of your day-to-day tasks involve a lot of engagement with digital devices and naturally, separating the jumble of cords attached to them takes up a great chunk of your time. Not anymore- keep an attachable cord organizer on your workspace and maintain your cords in their designated spaces with ease.

  1. Sticky-Notes

Work can come at any time and yet, you cannot be stuck to your desk 24×7. A set of sticky-notes can help you in this scenario, while also being a handy source of reminder for you and people visiting your co-working desk.

  1. Noise-Cancelling Headphones

With all that yapping and cross-conversations, bringing concentration into your work becomes a really big task. Invest in a pair of great noise-cancelling headphones that have good overall sound, and can drown the constant chatter.

  1. Pen and Notebook set

Be it any profession, having a notebook is of utmost importance. Invest in a luxurious yet functional pen-dairy set, so that jotting down notes doesn’t seem like a huge downer- plus you’d be setting off a stylish impression.

  1. Computer Glasses

With growing hours spent in front of any digital device, your eyes are the ones to bear the brunt of deterioration. Invest in a great pair of blue light–blocking computer glasses for reducing digital eye strain.

  1. A plant

It’s important to take an environmentally conscious step towards the future- especially keeping the current context of resources in mind. The best way would be to nurture a plant at your co-working desk, to convey a striking message as well as helping you gain a patient demeanour towards day-to-day activity.

Here you have it- a list of office essentials that would make your work more synchronised and hassle-free! Time to head for that office-essentials shopping today!

5 books that leading entrepreneurs swear by

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Success doesn’t always find  allegiance in hard work- it’s the core idea and the impact it might have that brings the goodwill for the brand. Hence, it is of utmost importance, for entrepreneurs, to constantly challenge their minds. Reading, to a great extent, helps in that as it gives one a wider perspective while challenging old perceptions. This paves a path for the onset of that elusive BIG IDEA- that is a make-or-break for any organisation. To cement this habit, here are a few reads that have been recommended by the best of minds:

The End of Power – by Moisés Naím

How can we resist the urge to start this list by a recommendation from Mark Zuckerberg? It’s a no-brainer as his contribution towards entrepreneurship has had the most definitive rise in this decade. It’s no surprise that Mr Zuckerberg lays lavish praises on this book, as it matches his core beliefs, to a great extent. The book talks about that absolute shift of power from the larger authoritative groups to individual levels, keeping in mind the economic and social implications. It is a wealth of knowledge for any entrepreneur as it sheds light on the power of great strategy to retain dominance.

The 7 Habits of Highly Successful People by Stephen Covey

Jodie Fox has elevated our quest for the purchase of the right pair of shoes- literally. Being one of three co-founders of Shoes of Prey, communication and product development has been her Achilles Heel n terms of garnering popularity. Hence, she recommends the oft-quoted The 7 Habits of Highly Successful People, as a guide for success. This best-seller focuses on principles like integrity, honesty and dignity to not just shape a person’s attitude, but also be the cornerstone for any successful business. Exhibiting these habits can change the game for not just the entrepreneurs but also the basic fabric for conducting business.

Business Adventures by John Brooks

If a recommendation is coming from the likes of Bill Gates, it would be worth gold. Proving his mettle in the world of entrepreneurship and philanthropy, Mr Gates is the perfect candidate in terms of providing insights on how taking a risk is important for success. This book has been the bible of sorts for leading entrepreneurs, with its collection of valuable essays written in the ’60s. These essays strive to humanize the otherwise cut-throat workings of conducting business. Here, the takeaway lies in the importance of company values- something that modern age start-ups need to remember.

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most of you have heard of Julie Stevanja, the brains behind popular activewear website Stylerunner. To break through and carve a niche for her brand amongst heavyweights such as Adidas, Nike and Puma have required more than just plain gumption but also the judicious use of innovation as a driver for change. She is the best person to advocate The Lean Startup, embodying the very spirit of the book in her actions. This book takes an approach to entrepreneurism, keeping sustainable practices and constant movement as core factors.

Creativity Inc. by Ed Catmull

Refinery29 wouldn’t find relevance in our minds if it wasn’t for Piera Gelardi, the maven behind this ultimate space for women. While she has a lot to juggle, keeping a tab on the freshness of the content is probably the feat that segregates her brand from the rest. She cites her inspiration from Creativity Inc, by one of the most revered creators there is. The author Ed Catmull, current president of Pixar, walks us through his journey to the top- aka the birth and success of Pixar. It is essential in teaching all the importance of failure and how that can be churned as a factor towards success.

How to Make Your Desk Feng Shui Friendly?

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It is a proven fact that clutter in our surroundings often becomes a barrier to our productivity. The more organized our office space is, the happier and productive we become. One of the best techniques to do so is going the Feng Shui way. 

Literally translated, Feng means wind and Shui means water. Feng Shui aims to harmonize our built environment with our natural environment to lift up the space’s energy and allow for growth. The technique has been proven to work and create a positive and creative atmosphere, perfect for one’s work life. Let’s look at how they can be used in office spaces.

What should be the fixed desk made of as per Feng Shui?

Feng Shui has a lot to do with the texture of the table, and the recommended one is wooden. As opposed to a glass desk where the energy movement is too fast, a wooden desk helps bring in the calmness of nature to our desk. But if you already have a glass or metal desk, there are cures to it: incorporate a natural element on it, like a plant or some fresh flowers.

Should you go for a fixed desk or a flexible desk?

Both options have their own benefits under Feng Shui; it all depends on what your goal is. For instance, the flexible shape of the desk allows a free flow of creativity, while a rectangular one promotes growth.

Although the Feng Shui method is flexible and has a cure for everything, the least in their ladder of the shape of the desks are square and oval since they are believed to trap in energy and become obstacles to creativity.

Another essential aspect to consider apart from the shape is the position of the desk. Where you are placing yourself while working, affects your thoughts immensely. The ideal location as per Feng Shui is one facing the entrance or the door. You should be able to see who walks in and what is happening at the gate to feel aware. At the same time, within the room, place your desk farthest from the entrance in order to not feel distracted. Studies also reveal that the person sitting away from the entrance is also usually the most powerful one in the room.

What more can you do to make your space Feng Shui friendly?
  1. Keep your space neat and organized: This includes keeping all your books, documents, stationery, wires, etc. in an organized fashion. This can be done by forming clear piles or having desk organizers.
  2. Include colours: Nobody likes a dull working space. One of the biggest tips under the Feng Shui is to have colours around you that motivate you to work and de-stress. Green, blue, white and yellow are some of the most preferred colours for the same.
  3. Pay emphasis on the air quality: There is extensive focus on the kind of air we breathe since it directly affects our vibes. Surround your desk with air-purifying plants.
  4. Have productive walls: It is important not to let disorienting and confusing walls come in your way. Put up beautiful paintings or motivational posters.
  5. Have windows in your space: Windows become our passage of interacting with the natural world. Since Feng Shui is all about creating the right energy, windows contribute extensively to build that vibe and consequently increase productivity.

Be it a flexible desk or a pre-set one, Feng Shui has techniques and cures for everything! These Feng Shui friendly desk tips will help you boost your performance and feel more comfortable and motivated while working.

Apart from these things, one of the biggest factors that can help you get closer to the ultimate Feng Shui desk is channelizing personal energy the correct way. Take a few minutes out every day to introspect and meditate, and you will realize how powerful and liberating this self-introspection will make you feel!

If you are looking for a co-working space with vibrant aesthetics, strategic design and well thought out space, then pay a visit to one of the Awfis centres. The juxtaposition of earthy hues with practical space utilization ensure that you have a productive time working here. Browse through the various centres here.

5 Myths about Coworking Spaces Debunked

Business How To’s

In a world where startups are booming, and more people than ever are venturing into entrepreneurship, a coworking space becomes a blessing! This has given rise to multiple shared working spaces in India.  Typically, coworking offices offer business-standard infrastructure, including cubicles and meeting rooms along with top-notch amenities for people who are early-stage-entrepreneurs – individuals or groups. They provide the perfect environment to grow creatively and financially as well as provide extensive networking opportunities.

However, as with anything new, multiple myths surround these shared spaces. These myths often don’t hold ground and need to be cleared for it not to become a hindrance in your way.

The top five myths around coworking include:

Myth One: Coworking offices are expensive.

 

A coworking space is never going to cost more than renting or buying an exclusive property. Usually, the charges are per seat or combined for a large team. Further, coworking offices often have great deals and discounts depending on your requirements.

When someone tries to build their own office space, the infrastructure is not the only cost at hand. One has to take care of electricity, appliances, hospitality support, etc. Whereas, all these things are together taken care of by the coworking provider. Hence, whenever you want to compare the costs, do take into account the miscellaneous expenses which are already included in the coworking space price.

Myth Two: Business privacy goes for a toss in a coworking space.

 

It is natural to think so, because unlike private self-owned offices, here you will be sharing the space with others as well. But it all depends on how you can utilize the space and make the most of the services provided by the provider. For confidential discussions, it is ideal to take a meeting room where the conversations remain private within the coworking spaces. So, it is all about where you are having those discussions; if you are careful, all information stays safe and private.

Myth Three: Working in a coworking office is the same as working from home or a coffee house.

 

Coworking spaces provide amenities and infrastructures that become a perfect fit for business and creativity. At home or a coffee shop, you might find the ideal corner, but will always miss out on the professional office vibes of a shared working space. The infrastructure itself differentiates it from an average coffee shop. Also, things like stationary, excellent wifi, hospitality support and tech assistance are things that coworking offices can offer.

Moreover, the most significant advantage of choosing a coworking space over cafes or home is that there will be less distraction. Also, not to forget, when one walks into a coworking, they walk into a pool of network where ideas can really grow. Often there are networking events and unwind sessions organized by the coworking centres that help businesses get inspired.

Myth Four: Coworking offices are too noisy!

 

You might assume that because it is a shared office space, the environment will be noisy, disturbing and unproductive. But the reality is, the atmosphere is extraordinarily conducive and calming. Nobody likes a place with constant chattering, so everyone makes conscious effort to make sure that their discussions are as silent as possible. Additionally, almost every coworking office will have open areas where people usually step out to have conversations, therefore, making the actual working area peaceful.

Myth Five: It is only for freelancers and extremely small groups.

 

It is a common misconception that coworking spaces are the go-to choice for only small-scale businesses. Step into any coworking space, and you would be surprised to see even mid-scale or big scale groups there. You can book as many flexible or fixed seats as you want, which quashes the myth about limited space and seating in a coworking is absolutely false. It is all about making that inquiry call and opening the gateway to better opportunities and spaces.

With these myths debunked, one can be assured that there is no reason to be hesitant about opting for a shared office space.

Awfis offers excellently designed and competitively priced coworking offices across various locations in India like co working space in Mumbai, Banglore, Delhi. etc Walk into any one of our centres to witness practically designed spaces, calming décor, productive work areas and extensive networking opportunities. Visit an Awfis space today!

Marketing 101: How to Organically Build a Brand in a New High-Growth Category

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Embarking on the journey of building a brand – especially one that belongs to a relatively new category – is no child’s play. It entails bridging the existing gaps in the sector while staying true to the brand vision. The competition may be significantly low, but so is the general awareness around the category. And this is where the challenge lies.

With renewed focus on flexibility, mobility & suiting the work preferences of the millennial workforce, most companies are adapting Coworking spaces. As per a Colliers International Report 2019l, the big jump in expansion has been in the last five years, between 2014 and end of 2018, where the number of flexible workspace sites expanded by +205% while the number of operators expanded by +138%The growth potential of the category is undoubtedly enormous, but how does one build the brand is a question that hovers around.

Here are the 5 steps of organically building a brand in a high-growth and new category.

Positively impact the stakeholders

Coworking spaces naturally have multiple stakeholders – landlords, brokers, tenants& own employees. Starting with the direct stakeholders is the most reasonable way of going forward as it gives one the leverage of word of mouth. It is a synergistic partnership where each stakeholder has a crucial role to play and reap benefits in return. For example, the landlord will only gain if more people opt for the coworking space. Again, the greater the number of tenants, the more popular the coworking space is likely to become. This in turn adds value to the tenant’s office location while also providing greater networking opportunities. It’s imperative that each employee/staff of the coworking space becomes a brand custodian & delivers as per the brand promise to the stakeholders at every step of the way.

Identify the high-impact touchpoints

Customers are everything to a brand; they are the reason the brand exists in the first place. Hence, identifying the right touchpoints is an integral part of brand building. For a coworking space to grow its brand, leveraging cost-effective yet highly impactful touchpoints is the key. Office buildings are the most effective to grab attention of office goers. Attention seizing building facades & signages at the entrance never go unnoticed and serve as high visibility touchpoints. While having hoardings and signages at prime locations can do the trick, there’s nothing cheaper and effective than online engagement, which brings us to the next step.

 Focus on real conversations/engagements online

The target audience for most coworking spaces is millennials, which is why a strong social media presence is crucial. Creating the brand’s own niche and building a community on social media can go a long way in ensuring maximum engagement.  For example, sharing relevant content and latest industry news, celebrating members’ successes, covering and promoting brand events, and raising awareness around causes close to the brand are highly effective in creating a conversation and building a community. It also goes on to show that the brand cares about its customers, thereby boosting brand image and presence.

Effectively use PR

A good public relations campaign is the backbone of building a strong brand image across offline and online channels. The PR campaign should essentially aid the brand’s objective of creating a niche. PR can be used as a robust tool to build thought leadership and establish a strong recall value. It is important to ensure that PR communications are consistent across all channels to achieve maximum impact.

Build brand partnerships

Affiliate marketing has been around for years and is one of the primary ways to drive traffic and generate sales. Coworking spaces can leverage this to reduce cost per lead while benefiting from the partner brand’s customer base & brand reputation.

Establishing tie-ups with brands by offering value to their customers through discounts on products/services is the right way. Coworking spaces can partner with BFSI companies, business hotels, retail brands, cab providers, etc. to delight customers on both sides. When done right, it also reflects brand’s genuine care for customers.

Coworking spaces are seeing a steady rise, thanks to incredible technological advancements and a shift in work cultures towards more flexible schedules. And if their branding game is top-notch, the opportunities to grow are tremendous.