#inspiringstories@Awfis is an initiative by Awfis Editorial Team to showcase the brilliant business ideas and the journey of our start-up member community.
Anu Aswal had been working in the digital space for seven years for one of India’s leading digital media conglomerate. However, it was during her last assignment as the Head of Performance Business in Middle-East and North Africa Region that she realized the true growth potential that the industry presented back home in India. Epiphany hit her and she geared up to take the plunge. Bitten by the entrepreneurial bug and her encounters with advertisers and other industry stakeholders, she was convinced of the opportune prospects of starting her own venture. Voila! AquGen Technologies came into being.
AquGen Technologies is a digital marketing company with expertise in desktop and mobile marketing, content and social media services, and that enables brands in driving performance of their digital campaigns. Clients of AquGen Technologies experience quality leads and optimized campaigns owing to AquGen’s global network of publishers across categories.
Anu’s partners in this initiative are Tarun Kumar and Jaideep Manchanda. Before starting AquGen, Tarun was working with a global real estate consulting firm and Jaideep was working as Brand Manager with the Times Group. Their team has gone from strength to strength; within two years fifteen people are the faces behind making AquGen a successful venture that caters to leading brands across the BFSI, E-commerce, Education, and Health sector.
Being in the competitive digital industry, the team knew that they would have to get things right from the beginning, and that is why they have developed the expertise to deliver different types of digital campaigns across a diverse pool of digital inventory. They manage a robust network of local and international publishers, who help them execute all their projects with the excellence they promise and are known for.
Business challenges have failed to impede the focus of the team to grow business every day and add to the diversity of their team. Instead of being curbed by challenges, the team course-corrects itself and uses its experience to excel further. With the willingness to learn and the attitude to treat every business challenge as a chance to better their skills, the team continues to further their objectives of growth. Needless to say, the clients at AquGen are the ones who reap the benefits of this perseverance.
The drive that unites the team can be traced back to their leader, Anu. She elaborates, “someone has rightly said ‘First Learn Then Earn’ and that’s the philosophy I inculcate in my team”.
Anu and her team have all eyes forward. In an attempt to expand her company into an agency that is capable of catering to businesses of all sizes, they are banking on the transparency that they offer in terms of quality and quantity of digital inventory used to run the campaigns of their clients.
As they continue to drive digital value for online advertisers, the competitive edge that Anu has her eyes set on is a range of exclusive products and services that will, in future, drive digital value for offline advertisers as well.
She takes a moment to express her amazement at the benefits that accrue in the form of learning and networking by virtue of working out of a co-working space. She adds by saying, “The experience is akin to being in a college where every moment and every interaction is part- fun and part- learning opportunity.”
We, at Awfis, think that Anu, Tarun and Jaideep’s journey is motivational and we are proud to have such inspiring stories building in our centres!