From the biggest news stories to the trendiest trends

Inspiring Stories

04 April 2019

From the biggest news stories to the trendiest trends

  • Posted by Awfis Editorial

Oscar Wild has said that ‘Life imitates art more than art imitates life’. And there is definitely some truth to his observation. It is common knowledge that works of fiction have been known to inspire. But sometimes things are taken a few steps further, and then these imitations turn borderline bizarre.

The year’s barely a quarter down and it has already spawned a series of incredible stories and mindboggling trends, the kind we would have never dreamed would catch on.

Presenting a few of the biggest stories and trendiest trends of 2019 (so far), in no particular order:

Game of Thrones Finale

https://www.youtube.com/watch?v=rlR4PJn8b8I

 For many fans the wait is finally over, almost. The much-awaited grand finale of Game of Thrones is set to premier on HBO on April 14 this year. And social media is abuzz with how the series will end. Keeping in mind the huge build-up and the expectations that the audience have from the series, David Benioff and Dan Weiss chose to direct this themselves. However, they are well aware that even the best-case end will not please everyone and they can only hope to receive minimal fan backlash.

There is much secrecy around the last episodes of the series that GoT the whole world hooked. Not many details are out, and apparently only select crew members wearing a special Episode 6 badge were allowed on set, and some scenes were even shot on a closed set.

If fans are worried about not knowing what to do with their time after watching the finale, a week later a 2-hour documentary on the making of the show’s final season will air on HBO. What they look forward to next is anybody’s guess.

Now that the biggest news is out of the way, let’s look at some of the trends that have swept up the digital world.

The Bird Box Challenge

You might want to take off the blindfold for this one. Netflix’s latest horror flick, Bird Box, starring Sandra Bullock, Trevante Rhodes, John Malkovich and Sarah Paulson, is a movie about an invisible entity that can make people hallucinate if they are exposed to it. As a result of that, people in the movie go about with their eyes covered to avoid any accidental exposure that can cause them to eventually kill themselves.

The thrilling movie had the audience on the edge of their sofas and beanbags, no doubt. What the makers did not expect was that people would recreate the movie in real life and give birth to the Bird Box Challenge, where people go about their daily life with their eyes covered. Naturally, some of the results are hilarious and, in some cases, things did go wrong horribly.

The challenge got so out of hand that Netflix had to issue a warning asking people to stop the challenge and not land up in the hospital.

https://www.youtube.com/watch?v=361kslpyQMU

Egg Post

What does a humble egg have that Kylie Jenner doesn’t? For starters, more Instagram likes than her birth announcement post. While Jenner once held the world record for the maximum number of likes on a post (18M to be precise), the unassuming egg has poached the title and gone on to amass 24.5M likes since it first made its appearance on social media on January 4th this year. And it is the only post of the account, made explicitly to beat Kylie’s record.

In response, Kylie cracked an egg on the ground and posted it online with the caption ‘take that little egg’. It’s an amazing time to be alive, isn’t it?

https://www.youtube.com/watch?v=O-LqnJuamRQ

This isn’t the first time that people have tried to get a lot of Instagram likes, quickly and break existing records. And it won’t be the last. Even now people are scrambling to break the egg’s record with their posts. Let’s see who beats this one.

https://twitter.com/myhttps://www.awfis.com/inspiration/wp-content/uploads/2016/06/shutterstock_3835072871.jpg/status/1085500673263726592

‘Throw cheese at your baby’ challenge

If there’s anything that takes the cheese, we mean cake, it is throwing slices of cheese at babies. All in the name of garnering points or likes or share on social media.

It all started when a father from Michigan tossed a slice of cheese at his toddler. Understandably, the kid was shocked, but the father was amused. He posted the video online and it was reposted on Twitter by another social media addict who goes by the name of @unclehxlmes. The video went viral and soon after twitter was flooded with people throwing cheese slices at their kids or younger siblings.

A few did feel it was disrespectful and tossed them at their cat or dogs instead. We’re sure those guys were pleased as punch. The original Facebook video and the Twitter one have both been taken down since then.

Cleaning!

The last in our series of strange but true tales is the cleaning trend. Instagram influencers like Mrs Hinch (with 1.4M followers) have managed to glamorize mundane, back-breaking tasks like cleaning. People are jumping the bandwagon and hashtags like #cleaningobsessed were trending on Instagram late last year. Cleaning tips and ideas was one of the most common topics on several friends and family groups too.

Interestingly, this trend did benefit some people. Cleaning companies saw a dramatic rise in their numbers since Mrs Hinch started talking about cleaning. One of the brands also noticed a spike after a product was endorsed for free by the influencer.

Not many were pleased though. Some people think that their family members are taking this obsession too far. Being excited to clean the house or wanting to try out a new dish cloth or a cleaning product taking precedence over family time seems like taking things a little too far, according to them. But the cleaners themselves find it therapeutic.

Will the trend last long? No one knows. After all, there are better things to do than watch someone clean a sink or fold and put away washed laundry, right?

Conclusion

Trends come and go, and no one really knows why something sticks and why something doesn’t. In today’s quick-fix age, it is important to understand the ‘Instagrammable’ value of something before speculating on its popularity.

Creating community in coworking: The importance of networking and collaboration

Inspiring Stories

31 May 2024

Creating community in coworking: The importance of networking and collaboration

  • Posted by Awfis Editorial

Consider this scenario: you pull yourself away from the dull light of your laptop at home, needing human interaction. Instead of deadly silence or fluorescent-lit boredom, you walk into a hive of pulsating activity. Freelancers with computers gather around a whiteboard, and a graphic designer laughs with a content writer.


This, my friend, is the magic of a successful coworking space. It’s more than simply a shared workspace; it’s a hub for connection, collaboration, and the kind of energy that drives both personal and professional development. Here’s the secret ingredient: the coworking environment.

This vibrant network of people from various backgrounds becomes the throbbing core of any outstanding coworking space. It’s where accidental discussions create game-changing ideas, and solopreneurs join a supportive network that serves as a launchpad for aspirations and an infinite source of inspiration. Unlike traditional office cubicles, coworking spaces bring together a diverse range of skills and viewpoints, producing a community co-working environment in which people actively collaborate rather than simply coexist.

Understanding Community in Coworking Spaces:

Imagine a place where the barista recalls your coffee order and a friendly face gives assistance with a technological issue. That is the charm of a vibrant community office space. It’s a location where relationships extend beyond professional courtesy. It’s about being part of a supportive network that serves as a springboard for new ideas and a source of inspiration.


Coworking facilities, by definition, foster a sense of community. Unlike typical offices, where interactions are frequently limited to colleagues, coworking facilities bring together a diverse range of individuals. Freelancers, entrepreneurs, and remote workers all interact, creating a unique ecosystem of skills and perspectives. This group collaborates, not simply coexists.


The Power of Networking in Coworking Spaces

 The importance of networking cannot be emphasised. Coworking spaces offer unprecedented opportunity for making relationships. Networking opportunities abound, whether it’s a casual talk in the common area, participation in organised events, or joining industry-specific interest groups.

These relationships can lead to productive collaborations, strategic partnerships, and even useful mentorship possibilities. Consider a graphic designer interacting with a content writer for a collaborative project, or a seasoned entrepreneur advising a new startup founder. The opportunities for growth within a successful coworking community are limitless.


Fostering Collaboration Among Coworkers


A strong coworking community is not formed overnight. Creating a collaborative environment demands a purposeful effort. Here are some approaches to make this happen. 

Organise Regular Events: Host workshops, networking mixers, or social gatherings to get people together and break the ice. These gatherings allow participants to demonstrate their skills, learn from others, and develop rapport.


Embrace open design: Instead of isolated cubicles, aim for open floor patterns with collaborative workspaces. This creates a more collaborative environment, enabling spontaneous brainstorming and knowledge exchange.


Facilitate Mentorship Programmes: Connect experienced experts with those seeking advice. This not only encourages knowledge transmission, but also generates a sense of community and belonging.


Utilise Online Platforms: Set up an online forum or social media group where members can communicate, share resources, and stay informed about upcoming activities.


Building Strong Relationships in Coworking Communities


Building solid ties within your communal work space is critical to maximising its potential. 


Here are a few tips:


Be approachable: Strike up a conversation with other users, identify yourself, and express genuine interest in their work.


Offer Assistance: Do you have knowledge in a specific field? Offer to help a fellow member who is suffering with a related task. Remember that rising tides raise all boats!


Participate actively: Participate in events, conversations, and workshops. The more engaged you are, the stronger your connections will be.


Be a good listener: People appreciate those who genuinely listen. Pay attention to others’ problems and provide assistance whenever available.

Overcoming Challenges in Community Building


Building a successful coworking community is not without its hurdles. Here are a few hurdles and ways to get through them:


Interest Diversity: Catering to everyone’s interests might be tough when you have such a diverse group. Conduct surveys and collect member input to customise events and projects to their specific requirements.


Shyness or introversion: Not everyone thrives in social situations. Provide a mix of social and solitary work locations, and encourage networking opportunities that cater to various personalities.


Maintaining Momentum: Keeping the community engaged demands a consistent effort. To keep things interesting, plan regular events, launch new projects, and aggressively solicit member feedback.

Conclusion

In today’s increasingly computerised world, human connection is still vital. Coworking spaces provide a unique opportunity to create a thriving community co-working environment that encourages networking and collaboration. Coworking spaces may become hotbeds of invention, professional development, and long-lasting friendships by cultivating a welcoming and collaborative environment. So, instead of isolating yourself through remote work, embrace the power of community. Your neighbourhood coworking space is full of opportunities for collaboration.

5 things that every startup can learn from Shahrukh Khan’s journey

Inspiring Stories

25 August 2021

5 things that every startup can learn from Shahrukh Khan’s journey

  • Posted by awfis

Bollywood and Shahrukh Khan have long been synonymous. From stage plays in his early career to 80 iconic Indian films and global stardom for over more than a decade – the Indian actor, producer and television personality has made waves in every sphere of entertainment. But, every now and then, one will often find him reminiscing his modest roots.

If you’re launching your start –up, then you’re also most likely to find yourself in times of struggle and despair. But guess what? Even the King of Bollywood has been there and done that. Here are some of the most inspiring life lessons coming straight from the Superstar, that will help you “hang in there!”

Lesson 1: Sail away from your comfort zone

“Being brave means being shit scared all the way. But, don’t let your fears become boxes that enclose you. Open them up, feel them and turn them into the greatest courage you are capable of. I promise you, nothing will go wrong. But if you live by your fears, everything that can possibly go wrong will go wrong and you won’t even have done the Funky Chicken.”

Lesson 2: Embrace the madness in you

There’s no such thing as “normal”. That’s just another word for lifeless. Madness is an absolute prerequisite to a happy and successful life. Don’t ever treat your little insanities as if they are aberrations that ought to be hidden. Acknowledge them and use them to define your own way of living the only life you have. All the most beautiful people in the world, the most creative, the ones who led revolutions, who discovered and invented things, did so because they embraced their own idiosyncrasies.”

Lesson 3: Don’t panic ever – just be positive

“When life hits you with all the force of its resplendent rage, the Rolls isn’t going to give you comfort. A friend’s grace will, and if you can’t find resolution as easily as you would like to, don’t panic. Everything evolves as you go along. Even disasters eventually resolve themselves. Give life the space to move at its own pace, pushing it ahead only by way of being kind to yourself when you are hurting or in despair.”

Life lesson 4: Ignore the naysayers

“All the names you give yourself, or those that others call you, are just labels. You are not defined by them, no matter how flattering or uncomplimentary they are. What defines you is your heart. And I say this out of experience because if I was to go by what all I am called on Social Media I would be an old desperate manipulative that has been star who swings both ways while making crap movies, and these are just the good mentions.”

Lesson 5: Stop whining and start moving

“Whatever it is that is pulling you back, it’s not going away unless you stand up and start forging your own path with all your might in the opposite direction. Don’t attach yourself to either sadness or happiness, they’re both going to change with the same certitude. Take them with the ephemeral spirit of their impermanence and manage them with a healthy dose of good humour.”

Here’s what you need first – a office spaceco-working space in Qutab, New Delhi or business centre in Koramangala, Bengaluru , where you can kickstart your startup.

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#FAQatAwfis: Who Is My Ideal Target Audience?

Inspiring Stories

25 August 2021

#FAQatAwfis: Who Is My Ideal Target Audience?

  • Posted by awfis

Q1. What is my first step at targeting audiences?

It’s important to create a “why us” value proposition for your product. Be ready to stay in test and refine mode, as you move forward. Many startups and entrepreneurs get so caught up in their business plan and trying to execute it, they forget the most important aspect, which is the market. It is important to move out of your cubicle and office space and go out and discover more.

Q2. Do I start small or look at the bigger market?

You definitely need to start with the smallest group possible. It may seem contradictory to many who are starting a business, but it’s vital to find a group who think what you offer is special. Finding a narrow group with extremely specific demographics or a specifically targeted problem is the key. It’s easy to expand your reach after you gain traction, but it’s always the best to be a big player in the smaller markets.

Q3. Is it vital to keep resources aside for my research or can I just analyze?

The customers who currently buy your product are your audience and it is extremely important to understand who they are, their characteristics and their buying patterns. Analyze the elements that worked with your marketing strategy that connected with your audience. It is obviously important to invest in customer relationship management software for small businesses. Use tools and software to see your customers’ geographic distribution, age range, habits and other valuable insights.

Q4. How important is it to study the role of my competitors in the industry?

If you’re lucky and blessed, you’ve invented a product that the world has never seen. However, it isn’t so easy always. It’s extremely important to check out the competition that sells similar products to yours. Look not only at the big players, but even the upcoming startups. Start thinking of ways that would persuade your customers to switch to your product. Make your product more desirable. Study your competitors and their success and how they connected to their audiences. Along with success, study their failures as well so you can avoid them.

Q5. How to create an audience profile?

The ideal customer profile contains not only demographic but also psychographic information. Demographics describe aspects like gender, age, income, marital status, job status, education levels, etc. Psychographics identify hobbies, behaviors, habits, lifestyle choices, values, and interests. It is also important to give equal weightage to both these factors as they go hand in hand.

Q6. What is my next step?

After you have figured your audience, it is important to envision your product and your company five years into the future. Both your business and your customers need to move forward in the same direction. Be aware of all the technology changes related to your product. And remember, as your business evolves, your customer base will also shift. But once you’ve found your target audience, the transition won’t be too difficult.

Hope this would guide you into finding the ideal audience, for more queries comment below!

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